Influencer/KOL

Influencer/KOL: Teachmint (Indonesia | YouTube)

What We Did

YouTube-Only with Edu Creators

Ran a YouTube-only influencer program with edu creators.

Target: Entry-Level PNS Teachers

Focused on entry-level PNS teachers (starter workflows).

Creator-Hosted Webinars to Convert

Used creator-hosted webinars to convert attention.

Search-Friendly Titles, Thumbs, Chapters, Links

Kept titles, thumbnails, chapters, and links search-friendly.

Strategy

Show interactive class flows (attendance, tasks, quizzes) — not “just a meeting app.”
Simple Bahasa, teacher vocabulary, WhatsApp-shareable links.
Publish cadence aligned to school terms and key dates.
Optional YouTube Ads only on top-performing creator videos.

Impact

1,200+ webinar registrations.
300–1,000 attendees per webinar.
5K–40K views per creator video (typical).
~15% MoM lift in app downloads (directional).

Results Snapshot

Tutorials + Webinars Drove Registrations

Tutorials + webinars moved people from watch to register.

Cold Audiences Led Sign-Ups

Most sign-ups were cold audiences.

Evergreen in YouTube Search

Creator content stayed evergreen in YouTube search.

Clean Tracking: UTMs & Dashboards

Tracking via UTM links and simple dashboards.

Funnel

Top Funnel

YouTube creator content (reach, watch time).

Mid Funnel

Webinar registrations (creator co-hosted).

Bottom Funnel

App installs / demos (remarketing to registrants & viewers).

Service — Influencer & KOL (YouTube-First)

Simple Goal

Use creators to drive real actions (registrations, installs, demos).

How We Do It

Tutorial formats, clear CTAs, creator-hosted webinars, and light paid lift on winning videos.

Who This Is For

Education / gov use-cases, training, or apps that need explanation.
Products that benefit from “setup in 10 minutes” style content.
Teams that want measurable outcomes, not just likes.

What You Get

Creator Sourcing & Governance

Creator sourcing (shortlist, briefs, usage rights).

Monthly Content Production (6–12)

6–12 videos/shorts per month with titles, thumbnails, chapters, pinned links.

Webinar Pipeline

Webinar engine (topic, landing page, host, Q&A, follow-up).

Paid Amplification (YouTube Ads)

Optional YouTube Ads on proven creator assets.

Measurement & Scorecards (UTM/GA4)

UTM/GA4 hygiene and per-creator scorecards.

Recent Results (Proof)

1,200+ registrations, 300–1,000 attendees/webinar, ~15% MoM download lift (5 months).

Our Operating System

Audience fit
creator fit
tutorial format
webinar moment
follow-up

30-Day Launch Plan

Week 0–1

goals, tracking, creator outreach; lock webinar topic/date.

Week 1-2

briefs/scripts; first shoots; landing page; UTM links.

Week 3-4

publish wave 1; drive registrations; rehearsal; live; follow-up + remarketing.

Deliverables

Creator list + plan
6–12 assets/month + cutdowns.
1–3 webinars/quarter end-to-end.
Weekly report and next actions.

KPIs We Track

Registrations
attendance rate
CTR/clicks
cost per reg
installs/demos

Pricing (guide)

Campaign Setup

from Rp 6–10M

Monthly Ops

from Rp 7–12M (scope-dependent)

Webinar Production

add-on on request

What We Need From You

Key use-cases
Brand assets
Links/CTAs
Tracking access
Dates that matter

FAQs

Yes — YouTube-only is fine

Light paid lift on winning creator videos (optional).

First signals in 2–4 weeks; compounding by month 2–3.

Ready to run influencer programs that drive real sign-ups and installs?

Let’s start with an audit and 30-day plan
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