Our lead generation system is designed to turn traffic into real business opportunities, measured through forms, WhatsApp, or direct B2B inquiries.
We build everything from the ground up — keyword strategy, ad assets, and conversion tracking — to ensure every dollar spent can be traced to a tangible result.
The backbone for high-intent acquisition — reaching users who are actively searching for your products or services.
Filling the top and mid-funnel through Lead Forms and WhatsApp integration — generating new contacts for your sales team.
Precision targeting for decision-makers: IT managers, procurement officers, and executives.
Organic visibility that complements paid campaigns — bringing long-term inbound leads through optimized content.
Unified dashboards (GA4, Meta Pixel, LinkedIn Insight Tag) track every lead and cost per lead (CPL) across all channels for full transparency.
Create awareness and capture early interest through engaging content and lead forms.
Convert high-intent searches into qualified leads at the lowest CPL.
Close deals with decision-makers and repeat visitors.
we validate with small budgets before ramping up.
each market is different, and our strategies reflect that.
we share real CPL benchmarks, not empty promises.
we grow alongside clients over years, not just months.
We start lean, prove CPL in 3–6 months, then scale responsibly across Indonesia, Vietnam, and Singapore.
Leads (Google, all-time)
CPL (High-intent Search)
Leads/month at Scale
high-intent, lowest CPL
volume via Lead Forms & WhatsApp
enterprise SQLs (IT managers, procurement)
page-1 rankings for distributor & retail terms
targeted B2B leads + consumer awareness
Tokopedia/Shopee integration for B2C demand
Conversion engine (high-intent Search)
Funnel filler (top/mid-funnel volume)
Decision-maker SQLs (bottom-funnel)
Indonesia pricing, Vietnam compliance, Singapore’s premium reality — we adapt tactics and budgets per market.
We validate CPL in 3–6 months with lean budgets, then scale what works — not wishful thinking.
Google for intent, Meta for volume, LinkedIn for precision — one system, not one platform.
Google, Meta, LinkedIn, SEO — combined for qualified leads, not just clicks.
Indonesia • Vietnam • Singapore (with flexibility to expand to Australia).
Clean CPL dashboards, form/WA tracking, decision-ready insights.
Tell us your market and budget. We’ll reply with realistic CPL ranges and a test plan.
(Aligned to SiDU 2024 plan KPIs; scaled prudently from baseline.)
| Month | Budget (IDR) | Impressions | CTR | Paid Pageviews | E-com Clicks | Form Submissions |
|---|---|---|---|---|---|---|
| M1 | 18,000,000 | 40,000 | 9–10% | 2,800–3,000 | 170–200 | 30–40 |
| M2 | 18,000,000 | 40,000–45,000 | 9–10% | 3,000–3,200 | 180–220 | 40–50 |
| M3 | 18,000,000 | 45,000–50,000 | 9–10% | 3,200–3,400 | 190–230 | 45–55 |
Notes
– Plan references: Budget 18M/mo, Target Impressions 40k/mo, Target CTR ~10%, Ads traffic 3,000/mo, Form clicks 30–50/mo, E-com 170–200/mo.
Sidu Plan 2024
– Baseline shows we’re already near/on targets for forms and e-com clicks; focus on CTR recovery while keeping volume.
Report Final
rebuild B2B/B2C split, expand ad assets (images/prices/logo/lead form), tighten keyword bank. Sidu Plan 2024
re-optimize 2 priority articles (EEAT, 2–3 secondary keywords, banner CTA), meta refresh for A4/F4 pages. Sidu Plan 2024
fix/confirm 404→home redirections, canonical/lang clean-up. Sidu Plan 2024
hit 40k impressions, CTR back toward 9–10%, maintain 30–40 forms.
extend winning ad groups; add site-links/price/snippets; expand B2B queries (distributor/grosir by city). Sidu Plan 2024
+2 re-opt articles, 5 quality backlinks (DA>30, anchored to PDP/article). Sidu Plan 2024
3,000+ paid pageviews, 40–50 forms, 180–220 e-com clicks.
audience tagging, build remarketing lists (site visitors, form starters), prep GDN/PMAX creatives. Retargeting launches after Month-3 per plan. Sidu Plan 2024
+2 re-opt articles, continue backlinks (5/mo), maintain rank on B2B/B2C page-1 terms.
45–55 forms, 3,200–3,400 paid pageviews, 190–230 e-com clicks.
SEO articles + B2C terms → impressions → paid pageviews (assist).
Google Ads (B2B + B2C) → e-com clicks + form visits.
B2B form submissions; retargeting kicks in post-Month-3 to lift completion rate.
REF Group is a cross-border B2B IT hardware supplier. In late 2022, they needed a scalable, compliant lead engine for server and storage sales across Indonesia and Vietnam, where purchase cycles are long and decision-makers highly fragmented.
Backbone for high-intent search (server SKUs, procurement queries).
Broadened the funnel through Lead Forms & WhatsApp integration, feeding new contacts into sales teams.
Laser-targeted IT managers and procurement staff to secure enterprise SQLs (multi-unit server opportunities).
Built lean campaigns in Indonesia, then scaled past Rp 12M/month and cloned into Vietnam with local compliance.
rose to ~240/month at peak before stabilizing near 190; latest = 73 (September dip due to holidays).
peaked at ~100 in August, steady baseline 40–60.
improved from ~27% to ~60%.
steady ~4–6 leads/month, but no conversions logged in Q3; still valuable for C-level introductions.
steady pipeline contribution, balancing new acquisition.
| Channel | Impressions | Clicks | CTR | Avg. CPC (IDR) | Spend (IDR) | Leads | Notes |
|---|---|---|---|---|---|---|---|
| Google Ads | 12,181,357 | 425,341 | 3.49% | ~857 | ~364,763,844 | ≈1,700 | Backbone, lowest CPL Campaign report Full 2022 - 2025 |
| Meta Ads | 2,567,321 | 48,494 | 2.37% | 1,088 | 55,738,265 | 222 | Lead Forms & WhatsApp |
| LinkedIn Ads | 133,468 | 1,139 | 0.85% | 19,026 | 21,671,276 | 17 | Enterprise SQLs (high deal value) |
Meta Ads & marketplace exposure → impressions → clicks → lead forms/WhatsApp.
Google Search → high-intent clicks → majority of qualified leads at lowest CPL.
Google Search → high-intent clicks → majority of qualified leads at lowest CPL.