Influencer/KOL

Influencer/KOL: Teachmint (Indonesia | YouTube)

What We Did

YouTube-Only with Edu Creators

Ran a YouTube-only influencer program with edu creators.

Target: Entry-Level PNS Teachers

Focused on entry-level PNS teachers (starter workflows).

Creator-Hosted Webinars to Convert

Used creator-hosted webinars to convert attention.

Search-Friendly Titles, Thumbs, Chapters, Links

Kept titles, thumbnails, chapters, and links search-friendly.

Strategy

Show interactive class flows (attendance, tasks, quizzes) — not “just a meeting app.”

Simple Bahasa, teacher vocabulary, WhatsApp-shareable links.

Publish cadence aligned to school terms and key dates.

Optional YouTube Ads only on top-performing creator videos.

Impact

1,200+ webinar registrations.

300–1,000 attendees per webinar.

5K–40K views per creator video (typical).

~15% MoM lift in app downloads (directional).

Results Snapshot

Tutorials + Webinars Drove Registrations

Tutorials + webinars moved people from watch to register.

Cold Audiences Led Sign-Ups

Most sign-ups were cold audiences.

Evergreen in YouTube Search

Creator content stayed evergreen in YouTube search.

Clean Tracking: UTMs & Dashboards

Tracking via UTM links and simple dashboards.

Funnel

Service — Influencer & KOL (YouTube-First)

Simple Goal

Use creators to drive real actions (registrations, installs, demos).

How We Do It

Tutorial formats, clear CTAs, creator-hosted webinars, and light paid lift on winning videos.

Who This Is For

Education / gov use-cases, training, or apps that need explanation.

Products that benefit from “setup in 10 minutes” style content.

Teams that want measurable outcomes, not just likes.

What You Get

Creator Sourcing & Governance

Creator sourcing (shortlist, briefs, usage rights).

Monthly Content Production (6–12)

6–12 videos/shorts per month with titles, thumbnails, chapters, pinned links.

Webinar Pipeline

Webinar engine (topic, landing page, host, Q&A, follow-up).

Paid Amplification (YouTube Ads)

Optional YouTube Ads on proven creator assets.

Measurement & Scorecards (UTM/GA4)

UTM/GA4 hygiene and per-creator scorecards.

Recent Results (Proof)

1,200+ registrations, 300–1,000 attendees/webinar, ~15% MoM download lift (5 months).

Our Operating System

Audience fit

creator fit

tutorial format

webinar moment

follow-up

30-Day Launch Plan

Week 0–1

goals, tracking, creator outreach; lock webinar topic/date.

Week 1-2

briefs/scripts; first shoots; landing page; UTM links.

Week 3-4

publish wave 1; drive registrations; rehearsal; live; follow-up + remarketing.

Deliverables

Creator list + plan

6–12 assets/month + cutdowns.

1–3 webinars/quarter end-to-end.

Weekly report and next actions.

KPIs We Track

Registrations

attendance rate

CTR/clicks

cost per reg

installs/demos

Pricing (guide)

Campaign Setup

from Rp 6–10M

Monthly Ops

from Rp 7–12M (scope-dependent)

Webinar Production

add-on on request

What We Need From You

Key use-cases

Brand assets

Links/CTAs

Tracking access

Dates that matter

FAQs

Can we skip social platforms?

Yes — YouTube-only is fine

Do you handle paid?

Light paid lift on winning creator videos (optional).

How fast to results?

First signals in 2–4 weeks; compounding by month 2–3.