Media Buying

Media Buying: Retail Client (Indonesia | Meta Ads)

What We Did

194 Campaigns to Scale Sales

Scaled direct online sales through 194 Meta Ads campaigns.

Daily ROAS, Smart Pacing

Balanced daily returns with budget pacing.

Promo-Day Burst Strategy

Pushed harder on promo days (payday, double dates).

Sustained 4%+ CTR Creatives

Maintained creatives with CTR ~4%+ for consistency.

Impact (combined dataset)

Total Spend: Rp 1,742,996,177
Total Purchases: 8,687
Average ROAS: 2.15 (profitable at scale)
Best ROAS: 13.53 | Worst ROAS: 0.17
Total Reach: 20.43M people
Total Clicks: 2.61M
Average CTR: 4.40% | Average CPC: Rp 935

Results Snapshot

Profitable program (avg ROAS > 2.0)

with standout campaigns up to 13.5 ROAS.

CTR ~4.4%

strong content resonance.

CPC ~Rp 935

efficient scaling.

Budgets funneled into high-ROAS campaigns

promo-day surges turned demand into sales.

Funnel

Top Funnel

Awareness & reach (20M+ people).

Mid Funnel

Engagement & clicks (2.61M).

Bottom Funnel

Direct purchases (8,687).

Service — Media Buying (Google, Meta, LinkedIn)

Simple Goal

Scale profitably by buying the right media in the right channel.

How We Do It

Daily pacing for stable returns, promo-day surges for volume, and clean tracking to prove ROI.

Who This Is For

Brands selling via websites or marketplaces.
Teams that want real ROI, not vanity clicks.
Businesses with proven SKUs/services ready to scale.

What You Get

Google Ads

Search, Shopping, PMAX, YouTube.

Meta Ads

Prospecting, Retargeting, Catalog Sales, WhatsApp funnels.

LinkedIn Ads

Enterprise demand gen, IT/procurement targeting.

Promo-Day System

Heavy pushes on paydays & double dates (9.9, 10.10, 11.11, 12.12).

Creative Rhythm

Weekly content tests (angles, urgency, proof, offers).

Analytics & Hygiene

GA4, GTM, UTM standards, Looker dashboards.

Recent Results (Proof)

Rp 1.74B spend → 8,687 purchases → Avg ROAS 2.15 (peak 13.53).
20.4M reach, 2.61M clicks, Avg CTR 4.4%, Avg CPC Rp 935.
B2B campaigns: 190–220 leads/month at ~Rp 110k CPL (REF Group).

Our Operating System

Daily Return Balance

budgets paced to stay profitable.

Promo-Day Bursts

surges aligned to regional promo cycles.

Offer Ladder

baseline daily offers, stronger promos on events.

Creative Rhythm

fresh ad angles tested weekly.

Clean Data

GA4 + GTM + UTM hygiene.

30-Day Launch Plan

Week 0–1

Audit & tracking setup; catalog/feed prep.

Week 1-2

Launch prospecting + retargeting; 6–12 creative variants.

Week 3-4

Optimize, prune losers, scale winners, run first promo-day push.

Month 2+

Scale, expand audiences, refresh creatives monthly.

Deliverables

Campaigns: 1–3 prospecting + 1–2 retargeting per platform.
8–16 creatives/month (static, carousel, UGC).
Promo calendar + playbook.
Weekly performance reports + optimization sprint.

KPIs We Track

CTR

3–5% (Meta prospecting).

CPC

typically < Rp 1,200 (category-dependent).

ROAS

baseline ≥ 2.0; target 3.0+ with maturity.

CAC vs AOV guardrails

MER if multi-channel.

(No guaranteed numbers — we guarantee a disciplined system.)

Pricing (Excludes Media Spend)

Setup (One-Time)

Rp 6M

Single Platform

Rp 8–10M

Multi Platform

Monthly Mgmt

Rp 5M

Lite, 1 Platform

Rp 7M

Full, Meta+Google

Rp 10M+

High-risk Niches

Add-Ons

Rp 2.5–4M

GTM Setup

Rp 1.5–3M

UTM + Reporting

Rp 2M+

Creative Coordination

What We Need From You

Product catalog, SKUs, price floors/margins.
Brand assets + examples of past creative winners.
Pixel/account access (Meta, Google, GA4, GTM).
Marketplace links (Tokopedia/Shopee/etc.) + shipping SLAs.
Promo readiness (voucher %, bundles, stock levels).

FAQs

Usually 2–4 weeks to identify winning angles; compounding in Months 2–3.

Strongly recommended for Google Shopping/PMAX + Meta Catalog.

Rp 15–30M/month across platforms.

Yes — we still optimize for cheapest purchase path.

No guarantees. We guarantee a disciplined media buying system aligned with your margins.